Help is on the way!

New home? New kitchen? Freshly painted walls? What could possibly go wrong?

This campaign is all about the not-so-glamorous side of settling in. From a falling piano to an exploding airfryer, a proudly redecorated wall to a burglar with a taste for power tools — these are stories about help: the kind you suddenly need when things go sideways. Luckily, that’s exactly when OHRA shows up.

While last year’s health insurance campaign leaned into bold (and slightly onverstandig) choices, this one is all about life’s unpredictable moments at home — the ones you can’t plan for, but can be ready for.

So go ahead. Move the piano. Paint the living room. Unbox that airfryer. OHRA’s got you — and your home — covered.