This year we got to blow up a giant Sarah doll for Fonds Gehandicaptensport, who are celebrating their 50th anniversary!

Is it real or 3D? With a Fake Out-of-Home (FOOH), the difference is almost impossible to tell. With this campaign, they want to show that it’s already a celebration to have existed for so long, but that the real party starts when everyone can play sports!
Big thanks to the team!