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You decide when it's spring
You decide when it's spring
You decide when it's spring
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IKEA Bee

No one knows exactly when the winter leaves and the weather becomes a little more pleasant again. So show the cold weather the warm shoulder and simply make the spring start yourself – at your home. Follow the example of our cute little bee!

PRODUCTION

BRAND

DIRECTOR

Live-action

For Ikea Switzerland we brought this cute little critter to life. Since our little bee needed to be surrounded by IKEA furniture it was chosen to shoot background plates with live-action footage on top of which we would comp our animated character. In order to make him interact with the (fake) snow rocks were thrown in during the shoot.

Animation

There is not that much to a bee and therefore our animators had the challenge to really make this character come to life. By focussing on big body movements we’ve been able to portray its emotions without having to rely on facial expressions.

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Making of

Check out what needed to be done to make this little guy come to life in our making of.

Full credits

LOOKDEV

ANIMATION DIRECTOR

LIGHTING / RENDERING / COMPOSITING

MUSIC

CREATIVE PRODUCER