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Sjef
Sjef
Sjef
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Brand

Agency

Production Company

Introducing Sjef: The New Face of Uitgekookt

We've had the pleasure of collaborating with Uitgekookt to introduce to you: Sjef. He'll be spearheading this and future campaigns as a true 3D spokesperson, salesman, and loveable know-it-all. It’s been a fantastic project, and we’re proud of the seamless blend of animation and real-world elements.

Creating Sjef was an exciting journey. From his charming smile to his confident stance, Sjef is designed to be the perfect ambassador for Uitgekookt. Once we had a solid concept, we moved on to modeling him in 3D.

Pr concept art vv02

For this shot we laid out a physical track on set and used an actual toy firetruck along with a 3D-printed model of Sjef to act out the route. The Director of Photography (DOP) mimicked the toy firetruck’s route, while we used a ditter to overlay a previz version of Sjef in his truck for optimal reference. This hands-on approach allowed us to capture realistic movements and interactions.

In one heartwarming scene, Sjef helps a new Uitgekookt client on her iPad. To capture this sweet moment, we focused on highlighting Sjef’s adorable face, ensuring his expressions were lifelike and endearing.

It has been a blast working together with Uitgekookt and DDB Amsterdam to bring Sjef to life, a character that’s sure to become a household name!

Full credits

Brand

Agency

Creative Director DDB

Account Director DDB

Producer DDB

Production Company

Director Hazazah

Producer Hazazah

Post-Production Company

Producer The Compound

Music

Art Director

Technical Director

Executive Producer

Creative Producer

CG Supervisor

Animation Supervisor

VFX-supervisor

Character Design

Character Modeling/Lookdev

Modeling/Lookdev