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Back to School
Back to School
Back to School
Back to Movie

Production

Director

FS SC billboard nike v02

Back to school!

Get ready to dunk, rock, cheer and run

Just look at these kids and their newly found confidence. Fueled by their enthusiasm for their favorite kicks their big dreams come through in these miniature sets.

Once again commissioned by Framestore Chicago to bring this to the next level. This year we've switched it up by diving into the magical shoebox universe through a live-action frame.

FS SC billboard adidas v01

Themed Vignettes

Each featured shoe and brand was carefully transformed into a rock-solid theme and dressed accordingly, with lots of love and attention to detail.

After that, with the live-action cast as a base, the characters were stylized and crafted to be seamlessly integrated into the 3D sets, and transformed into heroes.

FS SC billboard vans v02
Colorbleed have that rare mix of beautiful artistry combined with smart problem solving and a great work ethic. I highly recommend their team for thoughtfully designed, character driven storytelling. They just ‘get it’. And then they nail it. All while being a pleasure to work with.
Jake Cuddihy
FS SC billboard hey Dude v03

Full credits

DIRECTOR

MANAGING DIRECTOR

EXECUTIVE PRODUCER

HEAD OF PRODUCTION

LINE PRODUCER

CG EXECUTIVE PRODUCER

CG ASSOCIATE PRODUCER

CREATIVE DIRECTOR

VFX SUP/HEAD OF COMP

HEAD OF CG

SHOOT SUP

COMPOSITORS

COLORIST

CG PRODUCER

ART DIRECTOR

TECHNICAL DIRECTOR

TECHNICAL ANIMATION & SIMULATION

LIGHTING / RENDERING / COMPOSITING

PRODUCTION