Scroll to explore
Boat Safety
Boat Safety
Boat Safety
Back to Movie

PRODUCTION COMPANY

ATKPLN Oncor Boat Safety 160

Look out! Powerlines!

We were asked to board this project by ATKPLN and bring to life this full cast of bright characters, on a very catchy sing-along song. Oncor is a Texan power company and this 'boat safety' PSA informs you to stay away from those low-hanging powerlines!

ATKPLN Oncor Boat Safety 050
Hoist the sails!

Next to the main characters, and the very helpful talking truck, this little boat plays an important role too. The mast and sails needed to be able to behave in a believable manner, quickly lowered and folded to avoid the dangerous powerlines. To liven up the shots the sails were simulated to catch wind. Since the majority of the frame in many shots contains a clear view of the lake, a lot of time was spent in getting the water to look beautiful, believable and interact with the boat.

ATKPLN Oncor Boat Safety 090
Stop! Motion!

We're loving this stop-motion style animation. It feels snappy and smooth at the same time. Whip zooms and smooth transitions make the whole film come together.

ATKPLN Oncor Boat Safety 150
ATKPLN Oncor Boat Safety 140

ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colorful characters enliven a young audience on the importance of boat safety.

shots.net

Full credits

EXECUTIVE CD

EXECUTIVE PRODUCER

SENIOR PRODUCER

ASSOCIATE PRODUCER

CREATIVE DIRECTOR

CG SUPERVISOR

COMPOSITING SUPERVISOR

CREATIVE PRODUCER

CG LEAD