Look out! Powerlines!
We were asked to board this project by ATKPLN and bring to life this full cast of bright characters, on a very catchy sing-along song. Oncor is a Texan power company and this 'boat safety' PSA informs you to stay away from those low-hanging powerlines!
Next to the main characters, and the very helpful talking truck, this little boat plays an important role too. The mast and sails needed to be able to behave in a believable manner, quickly lowered and folded to avoid the dangerous powerlines. To liven up the shots the sails were simulated to catch wind. Since the majority of the frame in many shots contains a clear view of the lake, a lot of time was spent in getting the water to look beautiful, believable and interact with the boat.
We're loving this stop-motion style animation. It feels snappy and smooth at the same time. Whip zooms and smooth transitions make the whole film come together.
ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colorful characters enliven a young audience on the importance of boat safety.shots.net