Zuivelpak.nl – Ecofriendly Packaging

Telling the green story of your food and drink cartons

For this project we were charged with the task of bringing a little milk carton character to life. This little guy would assist a young boy who is teased by his older sister. Together they win the battle for yoghurt because of Zuivelpak’s new design which enables you to get the most out of your milk carton.

Agency

Imagine People

Brand

Zuivelpak.nl

Continuing the quest of Mr. Zuivelpak


For Zuivelpak.nl’s second commercial we see how the little Milk carton becomes part of a collection of earthly resources. Because of the naturally friendly material it fits right in between the leaves. Another fun character gig in which our animators had a lot of freedom in order to come up with some fun and memorable character acting choices.

Making a friendly Milk Carton

Robots, explosions and breaking up floors
Because of the post-apocalyptic environment we wanted to go all out with simulations and interaction with the environment. Therefore we started experimenting with Fume FX for Maya. Using these new features we were able to create some kick-ass explosions. We also added a ground that is breaking up as the robot moves through the street. All of this in an epic 30 second animation which is part of a bigger edit that also contains game footage.

Integrating cartoony characters in live-action

Besides being experienced character designers we know how to integrate cartoony and fun character designs into real live-action footage in a tactile manner. That way even the exaggerated designs can work well together in a fully real environment without looking uncanny.

More about the campaign

To learn more about Zuivelpak’s mission you can take a look at their website for which we also delivered a couple of stills of the milk carton: www.zuivelpak.nl (Dutch only).

Craft

Shout out to the team and a special high five to Danny and the animation team for their great work!

Colorbleed

PRODUCER

Sven Stroomberg

ART DIRECTOR

Tom Hankins

TECHNICAL DIRECTOR / ANIMATION DIRECTOR

Roy Nieterau

ANIMATION

Danny Vos
Robbin van den Broek
Tim van Dulmen

RIGGING

Richard Maegaki
Roy Nieterau

LIGHTING / RENDERING / COMPOSITING

Tom Hankins
Tashina van Zwam

Set Crew

DIRECTOR

Dennis Roelofs

 

Cameraman

Sander van de Kerkhof

 

Focus puller

Pieter Bas Bijker

 

Soundman

René Wolf

 

Gaffer

Denny Schoute

 

Best Boy

Emiel van Geenen

VFX Producer

Michael Visser

 

Assistant

Erwin Smit

 

Set dresser

Eva van de Ven

 

Assistant

Tim Busse

 

Makeup artist

Femke Gaarlandt

 

Production assistant

Rosa Gregoire

VFX set supervision

Giso Spijkerman

 

Technical producer

Floor Schroeijers

 

Creative help

Patrick Reijnen
Bas Verweij

 

Projectmanager

Laurien Hylkema

 

Executive producer

Dirk Jan Prakken

 

Creative producer

Alfred Noomen

Cast

BROTHER

Liam Sutton

SISTER

Lena Punt

FRIENDS

Steef van Wijk
Elijah Hussainali