Telling the green story of your food and drink cartons
For this project we were charged with the task of bringing a little milk carton character to life. This little guy would assist a young boy who is teased by his older sister. Together they win the battle for yoghurt because of Zuivelpak’s new design which enables you to get the most out of your milk carton.
Continuing the quest of Mr. Zuivelpak
For Zuivelpak.nl’s second commercial we see how the little Milk carton becomes part of a collection of earthly resources. Because of the naturally friendly material it fits right in between the leaves. Another fun character gig in which our animators had a lot of freedom in order to come up with some fun and memorable character acting choices.
Making a friendly Milk Carton
Robots, explosions and breaking up floors
Because of the post-apocalyptic environment we wanted to go all out with simulations and interaction with the environment. Therefore we started experimenting with Fume FX for Maya. Using these new features we were able to create some kick-ass explosions. We also added a ground that is breaking up as the robot moves through the street. All of this in an epic 30 second animation which is part of a bigger edit that also contains game footage.
Integrating cartoony characters in live-action
Besides being experienced character designers we know how to integrate cartoony and fun character designs into real live-action footage in a tactile manner. That way even the exaggerated designs can work well together in a fully real environment without looking uncanny.
Shout out to the team and a special high five to Danny and the animation team for their great work!
TECHNICAL DIRECTOR / ANIMATION DIRECTOR
Robbin van den Broek
Tim van Dulmen
LIGHTING / RENDERING / COMPOSITING
Tashina van Zwam
Sander van de Kerkhof
Pieter Bas Bijker
Emiel van Geenen
Eva van de Ven
VFX set supervision
Dirk Jan Prakken