Does it Bug you to be sick all the time?
We gave all fevers and discomforts a face so you can easily recognize them! All these different ‘bugs’ have their own personality that fits their disease perfectly. We brought several of these monsters life for a 6 part TVC campaign, multiple keyvisuals and even an AR app.
What better way to present each individual character than have them take a group selfie? In our teaser we showcase all of them together.
Can you tell which one is which?
“Make them repulsive, but cute…”
Making these buggers
You film, animate and paste it in right?
Something like that… Take a look at this epic breakdown to see what we pulled off behind the scenes.
Integrating stylized characters in live-action plates requires an intricate proces of on-set and post collaboration. You want to get all details right, from interaction with live objects and/or persons, the credibility of the animation, to the tangibility of the materials and composited integration.
Watch all TVC’s below!
Reisus Krankus will jump on your stomach like a madman until you can’t handle the car-sickness anymore.
Schnupfus Maximus will clog your nose like there’s no tomorrow.
Fiebrus Plagus taunts his victims with his warm feverish hands. Sneaking up from behind, he has no mercy.
It’s that time of the year again…
Kopfus Klopfus will pound your head like there’s no tomorrow!
What people have been saying
“What a fascinating project. What a great collaboration. What a beautiful result. From the beginning to the end, everyone involved was very enthusiastic. And that’s exactly what you see when you watch the Bugs and their pranks.”Moritz AdlerCreative Director Formeldrei
AR iPad game
Every successful brand, product or campaign relies heavily on it’s ability to generate multidisciplinary content.
We brought these monsters to TV screens, in-farmacy keyvisuals, social media and even an AR app.
The monsters behind the scenes
Auke van Slooten
Tashina van Zwam
Alex van der Aa