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Doe Je Updates
Doe Je Updates
Doe Je Updates
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Brand

  • Ministerie van Economische Zaken en Klimaat

Agency

  • Havas Lemz

Film Production House

  • DPPLR
Slimpie the Smart Device

Who better to talk about smart devices than a smart device? That's how the idea of Slimpie came to be. Together with Havas Lemz, we've developed this fun character and his smart personality.

Sketch sheet v001

Slimpie is like an onion; he has multiple layers. The first layer is a little light with a pinkish color which was filmed on set. The second layer is his face, which we animated in After Effects and added in post. The third layer is his internal glow, which shines through when he talks! We not only worked on Slimpie, but also did clean-up, screen replacement and other VFX.

To accompany the campaign we created Slimpie in 3D as well. Slimpie has a wide range of emotions and colors: happy, scared, shy and 'Ew, why didnt you do your updates yet?'

Stills renders layout v003

This is your sign to finally do those updates!

Full credits

Agency

Executive Creative Producer Havas Lemz

Creatives Havas Lemz

Production Company

Director DPPLR

Executive Producer

Creative Producer

Technical Director

Art Director

Concept Artist

Character Artist

Animation Supervisor

CG Supervisor

Modeling/Lookdev

Lighting/Rendering