Brand
- Ministerie van Economische Zaken en Klimaat
Agency
- Havas Lemz
Film Production House
- DPPLR
Who better to talk about smart devices than a smart device? That's how the idea of Slimpie came to be. Together with Havas Lemz, we've developed this fun character and his smart personality.
Slimpie is like an onion; he has multiple layers. The first layer is a little light with a pinkish color which was filmed on set. The second layer is his face, which we animated in After Effects and added in post. The third layer is his internal glow, which shines through when he talks! We not only worked on Slimpie, but also did clean-up, screen replacement and other VFX.
To accompany the campaign we created Slimpie in 3D as well. Slimpie has a wide range of emotions and colors: happy, scared, shy and 'Ew, why didnt you do your updates yet?'
This is your sign to finally do those updates!