One minute you're having the time of your life, the next... onverstandig!

In this new OHRA Health Insurance campaign, everyday moments spiral hilariously out of control — whether it’s a daring mom bombing a skate ramp, an exotic snack turning toxic, or a grandpa giving all his grandchildren a “pony ride.” It all starts with a bold move and ends with a not-so-great one… until OHRA steps in.

While the situations might be wildly onverstandig, OHRA makes sure the outcome is anything but. Our new cast of lovable (and slightly unlucky) characters learns the hard way that life can surprise you — and that solid health insurance turns chaos into calm in an instant.

For this campaign, we leaned into the comedy of recognition: familiar settings, relatable family dynamics, and slightly-too-ambitious decisions. By nudging these everyday moments just past the edge of reason — and capturing the fallout with sharp timing and physical comedy — we created a world that’s absurd, but oddly close to home.

So go ahead. Be a little bold. Pick the oversized Christmas tree. Shoulder your sweetheart at a festival. We’ve got your back — literally.