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Summer App Festival '24
Summer App Festival '24
Summer App Festival '24
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Summer is here, and with it comes a fresh, new look!

For the 2024 McDonald's Summer App Festival, our team crafted dynamic in-app content using a unique mixed media approach that blends toon-shaded stylized visuals with realistic natural elements. The result? Engaging animations and designs that keep users captivated and excited for more.

Get ready to pack your swimsuit and dive into the Summer Festival Beach, brimming with McDonald's-themed attractions. 

Of course we’re introducing a brand-new, summer-themed game: Beach Pong! Play it with your friends and soak up the fun. And for those who love the classics, "Balloon Battle" and "Boulevard Runner" are back, better than ever.

Just like last summer, the Summer Festival App invites you to tackle cool summer challenges with your friends. All games, challenges and prizes are incorporated in the designs of the beach activities, with a hefty amount of details.

Table Top Mc D COMP v001

Full credits

Brand

Agency

Brand Director TBWA\X

Digital Producer TBWA\MAKE

Digital Studio

Creative Director

Technical Director

Art Director

Executive Producer

Creative Producer

Concept Artist

Character Artist

Animation Supervisor

Lighting/Rendering