Bringing a character into 3D from a beloved illustration
Our taste buds guided us to this project. Colorbleed was tasked to redesign the Happy Hippo character, bringing it into the third dimension.
Starting from the illustration beckoning from the sweet packaging our artists got to work to recreate the character for this commercial. Retaining the illustrative lines of the original, the team built a production-ready model that was animated and composited in the live-action commercial, with highly cuddly results!