IKEA Bee

CREATURE, TVC

No one knows exactly when the winter leaves and the weather becomes a little more pleasant again. So show the cold weather the warm shoulder and simply make the spring start yourself – at your home. Follow the example of our cute little bee!

Agency

Boutiq

Brand

IKEA Schweiz

Live-action

For Ikea Switzerland we brought this cute little critter to life. Since our little bee needed to be surrounded by IKEA furniture it was chosen to shoot background plates with live-action footage on top of which we would comp our animated character. In order to make him interact with the (fake) snow rocks were thrown in during the shoot.

Ikea Bee

Animation

There is not that much to a bee and therefore our animators had the challenge to really make this character come to life. By focussing on big body movements we’ve been able to portray its emotions without having to rely on facial expressions.

Making of

Check out what needed to be done to make this little guy come to life in our making of.

Craft

You know you are working with a dream team when a technical shoot
and visual effects combination like this is a breeze. Shout out to the team!

DOP

Tim Lüdin

EDIT

Marko Strihic

COLOR GRADING

Jürgen Kupka

MODELING

Tom Hankins

Tom Keijer

LOOKDEV

Tom Hankins

GROOM

Sander Bultman

ANIMATION DIRECTOR

Roy Nieterau

ANIMATION

Danny Vos

Tim van Dulmen

Robbin van den Broek

LIGHTING / RENDERING / COMPOSITING

Tom Hankins

Tashina van Zwam

MUSIC

Paul Shapera

CREATIVE PRODUCER

Sven Stroomberg