Making flights more fun

Shaping the Mascot for KLM’s youngest passengers

We were challenged with the task to entertain children during those, often long and boring, intercontinental flights. Colorbleed developed an animated childrens’ series for KLM and DDB & Tribal Amsterdam about KLM’s young mascot, Bluey. The series takes place in a colorful and vibrant world where every flight is an adventure.

Agency

DDB & Tribal Amsterdam

Brand

KLM

“Over 15 million views worldwide”

Bluey - The Wellness Centre - Still

Online traction

KLM shared all Bluey episodes on Facebook and Youtube. June 2019 we reached a staggering total of  15 milion + worldwide online views. Reaching international Bluey fans all over the globe.

Bluey is part of KLM’s in-flight entertainment system, with tens of millions of yearly flights we are proud to brighten many kids’ day.

“We created an animated series that is fun for kids and also entertaining for adults”

Bluey keeping it cool in Rio

In this third episode, Bluey’s friend Rosie faces a problem. It’s a scorching hot day and all the beach-guests are too overheated to party like they usually do, Bluey offers to help.

What people have been saying

“My toddler loved this!! I think Bluey is a new favourite character of his :)”

Sparkles And StretchmarksYoutube viewer

Bluey and the Christmas Airshow

In this second episode, Bluey experiences an adventure at the Northpole, during a Christmas airshow.

What people have been saying

“What a beautiful animation.Keep going KLM and looking forward to your next videos!!”

Rommy VinuezaYoutube viewer

Bluey and the flower parade

In this first episode, Bluey has an adventure in the Netherlands, involving a Dutch flower parade.

What people have been saying

“They should make a animated plane movie!! That would be the best”

Cole The VIIYoutube viewer

Craft

A shout out to the 3D team that made this sky-high animation

DIRECTORS

Tom Hankins & Roy Nieterau

PRODUCER

Sven Stroomberg

ART DIRECTOR

Tom Hankins

TECHNICAL DIRECTOR

Roy Nieterau

3D TEAM

Danny Vos

Sander Bultman

Tashina van Zwam

3D TEAM

Bob Wijgman

Gijs van Kooten

3D TEAM

Max van der Ree

Vinny Portier

Ebou Leigh

SOUND DESIGN

Kaiser Sound Studios

Music

Massive Music

BRAND

KLM