Vitaminis

TVC

When asked to create the new spot for Aldi’s Vitaminis we immediately got excited. An animation with 8 characters seemed like an awesome case to us.

Agency

WPS

Brand

Aldi

Personalities

From the start we decided that all of the different characters needed to get their own personality. That way we would be able to create lovable and memorable characters that would appeal to the target audience. We gave our animators the freedom to really get the most out of those personas and that shows in the final animation.

Visual style

We wanted to create a visual style that we hadn’t done before. Therefore we’ve spent a fair amount of time in the beginning of the process to develop a nice look and feel that we felt fit the story and characters. Because the original key-visual of Aldi’s Vitaminis had a 2D background we came up with the idea of pushing that a little further and come up with a 3D style that would have the same majestical feel to it.

Making Vitaminis

Enjoy watching the making of this fruity animation.

Craft

This appeeling animation is made by:

ANIMATION DIRECTOR

Roy Nieterau

CREATIVE PRODUCER

Sven Stroomberg

MODELING

Gijs van Kooten

Tashina van Zwam

Charlotte Piogé

Tom Keijer

LOOK DEVELOPMENT

Tom Hankins

Tashina van Zwam

Charlotte Piogé

Gijs van Kooten

Tom Keijer

ANIMATION

Danny Vos

Robbin van den Broek

Tim van Dulmen

LIGHTING / RENDERING / COMPOSITING

Tom Hankins

Charlotte Piogé

Tashina van Zwam

RIGGING

Richard Maegaki