Wish you had banana shoes like that?

animation, character, colorful, commercial, dancing, fruit

For Albert Heijn’s fresh campaign (versdagen) they wanted to get the party started with nothing less than a delicious dancing fruit man.

We were asked to design this fruity guy using fruits like pineapples, cucumbers, carrots, raspberries, bananas to get him ready for some amazing dance moves. We gave him fancy banana shoes and took him through serious moonwalk lessons and choreography from our animators.

All animation work by Colorbleed, from 3D design to final delivery.

Agency

TBWA/NEBOKO

Brand

Albert Heijn

Craft

The fruity team

CREATIVE PRODUCER

Robin Schoonheijt

ART DIRECTOR

Tom Hankins

ANIMATION DIRECTOR

Roy Nieterau

ANIMATION

Danny Vos

FX

Sander Bultman

TECHNICAL DIRECTION

Roy Nieterau

Wijnand Koreman

MODELING /LOOKDEV

Tom Hankins

Auke van Slooten

Tashina van Zwam

LIGHTING/SHADING/COMP

Tom Hankins

Tashina van Zwam