CG+LIVE-ACTION TVC, TAGONS, OOH, DOOH
The Albert Heijn shopping cart was transformed to a real classic Hot rod. We created an enthusiastic car with metallic paint, airbrush flames and sparkling chrome rims. He races though the store at lightning speed to present all the 99 cent products. Route 99 goes back to the nostalgic time of hotrods and roadtrips with a wide open desert as background setting; this time it’s combined with amazing offers. Born to be wild.
The shopping cart pit crew