AH Route 99 – Director’s Cut

CG+LIVE-ACTION TVC, TAGONS, OOH, DOOH

The Albert Heijn shopping cart was transformed to a real classic Hot rod. We created an enthusiastic car with metallic paint, airbrush flames and sparkling chrome rims. He races though the store at lightning speed to present all the 99 cent products. Route 99 goes back to the nostalgic time of hotrods and roadtrips with a wide open desert as background setting; this time it’s combined with amazing offers. Born to be wild.

Agency

TBWA NEBOKO

Brand

Albert Heijn

Craft

The shopping cart pit crew

ART DIRECTOR

Tom Hankins

TECHNICAL DIRECTORS

Roy Nieterau

Wijnand Koreman

ANIMATION

Danny Vos

MODELING

Tom Hankins

Ebou Leigh

Tom Keijer

Tashina van Zwam

LIGHTING / RENDERING / COMPOSITING

Tom Hankins

Roy Nieterau

Tashina van Zwam

EFFECTS AND TECHNICAL ANIMATION

Sander Bultman